Project
Tasawoq
A performance-first commerce platform designed for the Iraqi market.
While studying the Iraqi market, we noticed a gap for an e-commerce platform that stays fast, basic, and free of frills. Merchants often cited slow loading times, outages, and pricing that didn’t match the value.
In Q4 2025 we launched Tasawoq: merchants can publish products and customers can contact the merchant directly via WhatsApp. This keeps sales private and away from us while lowering infrastructure complexity and cost.
Key decisions
- Merchant-first contact flow (WhatsApp), no marketplace layer.
- Separate deployments per merchant for isolation and flexibility.
- Minimal feature surface area to protect performance.